Using the sartorial icon of jeans as a magnifying glass, Cool Threads examines the Zeitgeist and the mindset, of today's teenagers and young adults as they seek to wrap themselves in the mythical aura of cool.
Cool means big business!! The teen market alone in Canada is worth $19.1 billion and the allure of jeans shows no sign of abating.
The director, Guy Sprung follows four Toronto teenagers in their quest for the coolest jeans. He visits boutiques in Montreal, a huge factory in Quebec and talks with one of the trendiest jeans designers in Montreal, Sal Parasuco.
Everything you wanted to know about jeans and their status as cool will be answered in this fast-paced and humorous film.