The consumer is driving the world of retail mad? Today, you can buy anything anywhere, anytime; online, in stores or on smartphones. Retailers have to reshape their strategy because the revolution will be merciless for those who don’t adapt. For retail expert Robin Lewis: “50% of brands will die if they don’t adapt to this new ecosystem”.
One word is frightening retailers everywhere: Omnichannel. Through the examples of Sephora, France’s most digitatized retailer, BNP Paribas and its 2.0 banking and Lick, the world’s first network of “connected objects” stores, you’re going to discover why brick and mortar is still going to be important.