For decades, brands have been regarded as a valuable asset to its companies. Powerful brands can provide you with a competitive advantage and differentiate you from your competitors ensuring corporate survival. But globalising a brand faces insurmountable challenges.
How will brands in Asia be able to gain a global recognition? How can these brands penetrate and stay competitive in the international market? As a new and emerging brand, how should you prepare yourself for the global market? Or as an existing brand, how are you able to refresh your brand image?
These answers and more are revealed by talking to some of Asia’s top brand experts and consultants. They will share with you secrets on how to build your brand for success in the international market. They come from different centers in Asia - from Mumbai to Shanghai, from Seoul to Bangkok. In every episode, the up-and-coming new brands from these markets will be introduced and their brand owners interviewed.